Legal

Privacy Policy

Effective Date: June 22, 2026 | Operated by: Luxe Brands HQ, DBA Skin Experts HQ

This Privacy Policy describes how Skin Experts HQ (“we,” “us,” or “our”), operated by Luxe Brands HQ, DBA Skin Experts HQ, collects, uses, and shares information when you visit skinexpertshq.com or interact with us via our chat widget or SMS messaging program.

By using our website or communicating with us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information when you engage with us:

Name — provided when you start a chat conversation or complete an inquiry form.
Email address — provided voluntarily during your inquiry or booking request.
Phone number — collected when you opt into our SMS messaging program via the website chat widget.
Booking preferences — treatment of interest, preferred location, scheduling preferences, and any notes you share during the inquiry process.
Usage data — standard website analytics including browser type, pages visited, and referring URL, collected via cookies or similar technologies.

We do not collect sensitive personal information such as payment card numbers, government ID numbers, or protected health information.

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiries about skin treatment services.
Facilitate the booking of appointments with licensed Plaxel LUXE providers.
Send booking confirmations, appointment reminders, and follow-up communications.
Send marketing and promotional messages to which you have opted in.
Improve the content and performance of our website.
Comply with applicable legal obligations.

3. How We Share Your Information

We operate as a lead-generation and booking-facilitation service for licensed Plaxel LUXE aesthetic providers. We may share certain information in the following circumstances:

Booking Fulfillment — Sharing with Providers

When you book an appointment through Skin Experts HQ, we share your contact details — including your name, phone number, email address, and booking preferences — with the specific licensed Plaxel LUXE provider you have chosen, so they can deliver the appointment you requested. Skin Experts HQ is a free service to consumers; licensed Plaxel LUXE providers pay Skin Experts HQ for appointment bookings facilitated through this platform. This sharing is for the purpose of fulfilling the appointment service you initiated and is not the sale or rental of your information to a marketing list.

4. SMS Consent and Mobile Data — Non-Sharing Statement

We maintain a strict separation between the booking-fulfillment data sharing described in Section 3 and your SMS opt-in and consent data. The following policy applies specifically to your mobile messaging information:

Mobile opt-in and SMS consent are not shared with any third parties or affiliates for their marketing or promotional purposes. The mobile information collected for text messaging (including opt-in and consent data) is excluded from any data sharing; it is used solely by Skin Experts HQ to communicate with you about your inquiry and booking.

Your decision to receive text messages from Skin Experts HQ is yours alone. We will not use your SMS opt-in status or your mobile number for any purpose other than contacting you directly about your inquiry and booking, and we will not provide that consent data to third parties for their own marketing use.

5. SMS Messaging Program

Program: By opting in, you consent to receive automated text messages from Skin Experts HQ. These messages may include:

Booking confirmations and appointment reminders
Follow-up messages regarding your inquiry
Marketing and promotional messages about treatments and offers

Opt-in method: You opt in by starting a conversation through the chat widget on our website and agreeing to receive automated booking and promotional text messages.

Message frequency: Message frequency varies depending on your inquiry and booking activity. You may receive up to several messages per inquiry cycle.

Message and data rates may apply. Standard message and data rates from your mobile carrier may apply to messages you send and receive.

To opt out: Reply STOP to unsubscribe. You will receive one final confirmation message, then no further messages will be sent.

For help: Reply HELP for help, or contact us at hello@skinexpertshq.com.

For full SMS program terms, see our Messaging Terms.

6. How You Opt In

The sole SMS opt-in mechanism for Skin Experts HQ is the chat widget displayed on our website. When you initiate a chat conversation and agree to receive text messages, you are providing your consent to receive automated booking and promotional messages from Skin Experts HQ. No prior purchase or account is required.

7. Cookies and Tracking Technologies

Our website uses standard web cookies and analytics tools to understand site traffic and improve the user experience. These tools may collect information about your browser, device, and how you interact with our pages. You may disable cookies through your browser settings; note that some features of the website may not function as intended if cookies are disabled.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, to operate our SMS messaging program, and to comply with applicable legal requirements. Contact information tied to an active SMS opt-in is retained until you opt out. Inquiry and booking records may be retained for up to 3 years for operational and compliance purposes.

9. Third-Party Service Providers

We use GoHighLevel (GHL) as our CRM, SMS messaging, and booking platform. GHL processes personal data on our behalf under its own privacy and security policies. We may also use standard web analytics tools. These service providers access your data only as needed to provide their services to us and are not permitted to use it for their own marketing purposes.

10. Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us and we will promptly delete it.

11. Your Privacy Rights and Data Requests

Depending on your location, you may have rights to access, correct, or request deletion of your personal information. To make a data request, please contact us at hello@skinexpertshq.com with the subject line “Privacy Request.” We will respond within 30 days.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Continued use of our website or messaging program after any update constitutes your acceptance of the revised policy.

13. Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us:

Skin Experts HQ
Operated by Luxe Brands HQ, DBA Skin Experts HQ
622 Golden Crest Drive, Haslet, TX 76052
hello@skinexpertshq.com